The Result
A vibrant, eye catching brand identity that celebrates mental health, and encourages a younger market to sign up. Illustration was used to represent a larger demographic of individuals. Vivid colours and dynamic shapes allows the viewers to input their own sense of ownership. The design approach reflects a sense of hope, creativity and fresh thinking.
About You
Branding, Illustration, Social Media, UX/UI
The Brief
To design a free online service, that provides counselling and therapy. Global mental health cases in teenagers and young adults have risen astronomically in recent decades, providing a real need for mental health care to be accessible. About You aims to connect people of all cultures and backgrounds in an approachable and fresh way.